IDG (Campbell) Beijing January 24, according to foreign media reports, Yahoo will be released after the market close Thursday, the U.S. fourth quarter earnings report, according to a survey by Thomson Reuters, analysts After subtracting advertising commissions is expected, Yahoo's revenue was 11.9 billion U.S. dollars, earnings per share of 23 cents per share.
in the fourth quarter of 2009, Yahoo's revenue was 17.3 billion U.S. dollars, profits of 153 million, or about 11 cents per share. After deducting the commission advertising revenue of 1.26 billion.
Carol Bartz (Carol Bartz) CEO is currently in its four-year medium-term contract, but she still failed to eliminate the worries of investors, it is believed that she was the right person for the job. Perhaps this is because Yahoo is expected to lower profit for the quarter over the same period two years ago, that a former Yahoo Bartz took over the quarter.
Since Bartz took the initial stage of the economic crisis, Yahoo's revenue fell sharply, but despite the slow economic recovery last year, the company's speed of recovery is not satisfactory. This is mainly because advertisers will be more money invested in other Internet services, especially those by Google, Facebook's service operations.
the fourth quarter of last year alone, Google's advertising revenue rose 26% to 82 billion U.S. dollars, is likely to exceed Yahoo's annual revenue in 2010.
advantage even in the Yahoo business - display advertising, but also in recession. According to market research firm eMarketer, Yahoo's online display advertising accounted for the U.S. market share from 16.5% in 2009 to 16.2%. Meanwhile, Google's share from 4.7% in 2009 to 13.4%. In late 2010, Facebook's online display advertising market share reached 13.6%, 7.3% higher than the previous year.
Google's revenue is much higher than Yahoo or Facebook, as the company dominates search advertising, but this business has been proven to be the most important advertising piece.
in charge of Yahoo's Buzz, the profits have been rising, mainly because she was stripped of non-core services, and Yahoo had layoffs. Yahoo had layoffs last month, issued 600 pink slips, a decrease of approximately 4% of the staff.
If Yahoo's fourth quarter results below market expectations, then Bartz's position will become precarious.
users of Yahoo services worldwide has reached about 6 million people. As part of the company's products are free, the company needs to get more advertising revenue to maintain and improve its services.
a healthier Yahoo will help create more competition on the Internet, or restore some of the site during the reduction in the low post.
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